Tailored to your budget
We shape the campaign around your goals, with a clear message designed to connect with local listeners.
2026 Media Pack
Advertise with CRFM
Reach an engaged local audience across Carlisle and Cumberland, on 102.7 FM and online.
Put your business on air
CRFM is a community-funded, volunteer-run station with a loyal local audience. We create affordable campaigns for businesses that want to build recognition and connect with customers across Cumberland.
Our team supports you from the first script to the finished commercial, with airtime, production and sponsorship options shaped around your goals.
30,000+
average monthly listeners
102.7 FM
Carlisle and surrounding areas
On air + online
with app and smart speaker listening
Local reach, genuine connection
Why radio works for local business
Radio reaches people while they travel, work and go about their day. The right programme and time slot can target a specific audience, while repeated messages build familiarity, recall and trust.
Supported from script to air
Our team helps with the script, production and finished commercial so your message is clear and engaging.
Built for recognition
Choose a four-week campaign for a promotion or the industry-recommended 13 weeks for longer-term impact.
Airtime campaigns
Choose your level of reach
Each one-month package uses 30-second commercials. A 13-week campaign is recommended for first-time radio advertisers who want to build sustained awareness.
Starter
Bronze
£504
per month
- Commercials
- 84 x 30-second TAP spots
- Placement
- 06:00-06:00, full broadcast day
Community
Silver
£672
per month
- Commercials
- 112 x 30-second TAP spots
- Placement
- 06:00-06:00, full broadcast day
Business
Gold
£896
per month
- Commercials
- 112 x 30-second TAP spots
- Placement
- Daytime placement, 06:00-18:00
Contact the sales team for VAT and campaign terms.
Commercial production
A single voiceover commercial with library music costs £120 + VAT. This includes a professionally written script and the fully produced commercial.
You can approve the script and hear the finished advert before it goes on air. Bespoke sung jingles are also available to give your business a distinctive sound.
Programme sponsorship
CRFM programmes and on-air features, excluding news, are available for sponsorship. Your brand can be featured with a tailored recorded tagline around content such as Traffic and Travel or The Breakfast Show.
The team can also create a bespoke sponsorship opportunity around your audience and campaign goals.
The full 2026 media pack
Read more about CRFM, our coverage, audience, campaign guidance, programme schedule, sponsorship and production services.
CRFM sales team
Plan your campaign
Talk directly with the team about airtime, production, sponsorship or a package tailored to your budget.